Least-cost pools
Per message, the cheapest member for the destination wins, using operator, network or country price and stored FX rates.
Routing and LCR
SMS routing software that protects margin and delivery
Decide where each message goes with rules you can read, pick the supplier inside a pool by cost, weight, split or quality, and check the result before you switch it on.
First-match rulesLCR poolsPercentage splitReroute on errorMargin guards
How a route is chosen
Illustrative rules, pool and prices.Changes reach live traffic within seconds.
How a route is chosen
Two decisions, both under your control
| Step | What happens | You configure |
|---|---|---|
| 1. Match a rule | Rules are checked by priority. The first one that matches customer, country, MCC/MNC, network, prefix, sender, encoding, length or parts wins. | Global or per-customer rules in the visual editor |
| 2. Pick a supplier | Inside the rule's pool, the member is chosen by least cost, weight, percentage split or best delivery rate. | Pool members, mode, priority and weights |
| 3. Check guards | Minimum margin, quotas, time windows and loop detection can skip a route before sending. | Guards per route or customer |
| 4. Apply Routing Logic | On SMPP traffic, block, reroute, reduce parts or simulate a receipt, also on HLR status or portability. | Routing Logic rules |
| 5. Handle the outcome | On an error, the registry decides between retransmission, reroute or final failure, up to 6 sends. | Error code registry and failure rules |
Capabilities
Built for traders who watch every route
Split and quality
Percentage split across suppliers, or best delivery rate over recent hours.
Routing scripts
A routing language for selection logic that rules cannot express, with preview and execution trace.
Routing products
Reusable bundles of prices and routes applied to a customer in one step.
Route quality guard
Switches a route off and alerts you when its undelivered rate crosses a threshold.
MNP-aware routing
Ported numbers routed and priced to the real operator when lookup is on.
Routing Analyser
See the decision before traffic does
Enter a number, an account and a text: the Routing Analyser runs the same rules and scripts as live traffic and shows the route, supplier, customer price, supplier price and margin. Coverage checks run across up to 500 destinations at once.
- No message is queued or sent
- Shows blocked, no route or insufficient balance outcomes
- Coverage check across many destinations
FAQ
Questions buyers ask
Does it do least-cost routing?
Yes, inside a pool. Put the suppliers for a destination into one pool in least-cost mode and each message goes to the member with the lowest buy price for that destination, with priority and weight as tie-breaks.
How do I test a routing rule before activating it?
With the Routing Analyser. Enter customer, number and text, and it shows route, supplier, price and margin using the same rules and scripts as live traffic, without sending anything. To test delivery on real handsets, use route testing through TelQ.
What happens when a supplier rejects a message?
Supplier error codes go through one registry. Depending on the code, the message is retransmitted later, rerouted to another route or supplier, or closed. A message is sent at most 6 times in total.
Do routing changes need a restart?
No. Rule, pool and price changes reach live traffic within seconds.
Can I route ported numbers correctly?
Yes. With HLR/MNP lookup enabled for a destination, the message is routed and priced on the operator the number actually belongs to.
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