Least-cost and quality pools
Cheapest member per destination, or best delivery rate, or a percentage split.
For aggregators
SMS aggregator software that shows margin on every route
Run a wholesale A2P SMS business on one platform: buy from many suppliers, sell to many customers, and see what each route earns the same day. Least-cost pools, price imports from email and a white-label portal keep the operation lean.
LCR poolsPrice importsMargin per segmentWhite-label portalHTTP API
How a route is chosen
Illustrative rules, pool and prices.Changes reach live traffic within seconds.
Built for trading
Fewer spreadsheets, more margin
Supplier price lists by email
Import rules read supplier emails; changes can be scheduled with notice and margin checks.
Minimum margin guard
Routes that would sell below your margin are skipped.
Reroute on error
Supplier errors drive retransmission or reroute, up to 6 sends per message.
Customer self-service
Your customers send, report and manage keys in a portal with your brand.
HTTP and SMPP
Sell over SMPP and HTTP with the same rules, prices and receipts.
Daily operations
Every message with its sell and buy price
Filter by customer, supplier, MCC/MNC, state, errors or sender and see sell price, buy price and HLR cost on every row. Export what you need.
- Auto-refreshing histogram of traffic
- Per-message prices and end-to-end time
- One click into the Message Debugger
FAQ
Questions buyers ask
Does it do least-cost routing?
Yes, inside a pool. Put the suppliers for a destination into one pool in least-cost mode and each message goes to the member with the lowest buy price for that destination, with priority and weight as tie-breaks.
How do I test a routing rule before activating it?
With the Routing Analyser. Enter customer, number and text, and it shows route, supplier, price and margin using the same rules and scripts as live traffic, without sending anything. To test delivery on real handsets, use route testing through TelQ.
How are long messages accounted for?
Per segment. Each part is priced, and a message counts as delivered only when all its parts are. Retransmitted SMPP parts are neither sent nor billed twice. SMPP accepts up to 20 parts, the HTTP API up to 10.
Can customers manage their own account?
Yes. The white-label portal lets customers send messages and campaigns, read conversations and reports, check balance and invoices, request sender IDs and manage HTTP API keys and webhooks.
What throughput can the platform handle?
Throughput depends on your infrastructure, connections and configuration, so we do not publish a guaranteed figure. During a technical evaluation we measure throughput and latency on your routes and hardware.
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